New York Fashion Week brings together the impeccably dressed to mingle with bloggers, photographers and celebs, whilst parading around their Vogue-style.
The rest of us plebeians are left to witness high-fashion runways from our Instagram feeds. But Jimmy Kimmel is giving us the only front row ticket we need, with another hysterical segment of "Lie Witness News."
See also: 20 Instagrams From Day 1 of Fashion Week
The concept is simple: Interview Fashion Week attendees about couture designers who really don't exist at all. Then, watch the interviewees fib their designer-pants off about how they absolutely love the nonexistent designers' silhouettes and aesthetic.
You haven't heard of George Costanza designs? Wow, what a wannabe fashionista. Didn't catch the Purina Chow runway show? So not fierce.
Kimmel has enjoyed a hot week in viral videos, revealing himself as the mastermind behind "twerking girl on fire" and later pranking people about the iPhone 5S. Stop ruling the Internet, Kimmel — give the rest of us a chance.
Image: YouTube, Jimmy Kimmel Live