Plenty of companies are using inbound marketing techniques to publicize their brands. Strategies like SEO, link building, social media, online video, email blasts, infographics and blog posts help drive traffic to websites, but these tactics aren’t just for marketing — they can boost hiring efforts, too.
Infographics can be one of the best ways to add credibility to your company and drive traffic to your careers page. Think about your company values and choose a topic that displays its culture; for instance, a company selling skateboards may create an infographic about safety when participating in extreme sports. A company selling natural makeup products could create an infographic about the history of cosmetics created with natural ingredients. Then, enlist the help of a freelance graphic designer or an internal design team to execute the idea.
Infographics offer a cost-effective way to broadcast your name without breaking the bank. They provide highly shareable content and often include a small brand logo at the bottom. After adding your logo, pitch the infographic to niche blogs, post it on social media, send it out in email blasts or pass out printed copies at campus career fairs and community events to extend your company's typical reach.
Infographics aren't just helpful references; they prove to job candidates that you're a reliable source for industry information in your industry. Job candidates are more likely to be drawn to companies that make an effort to display creativity. Many job candidates skip the classifieds in favor of the Web and social media, so an infographic can be just what you need to get in front of top talent.
When your company takes the extra step to create infographics, those efforts don't go unnoticed. They can show job candidates your company is truly knowledgeable about a given industry and in touch with customers.
While most companies connect with job candidates on social media or online, not all do. Job candidates will appreciate your company's efforts to create quality content for their customers, and an infographic will show job candidates that your attention to detail and creativity translates to the company's hiring efforts.
The Mashable Job Board connects job seekers across the U.S. with unique career opportunities in the digital space. While we publish a wide range of job listings, we have selected a few job opportunities from the past two weeks to help get you started. Happy hunting!
Marketing Associate at WisdomTree Asset Management in New York, N.Y.
Channel Marketing Specialist at Twillo, Inc. in San Francisco, Calif.
Social Media Coordinator at Explore God Network in Austin, TX.

Image: iStockphoto, koo_mikko