LinkedIn is increasing the reach of job advertisements on the platform. The professional network announced Monday that "sponsored jobs" will now appear as part of a user's Feed on both desktop and mobile. Previously, sponsored job postings only appeared in the "Jobs You May Be Interested In" portion of the site along the right rail.
The change means that job ads will now appear alongside other content in the feed like news and updates. "Across all platforms, Sponsored Jobs surface meaningful, personalized recommendations for our members and connect them with opportunities that they might not have found on their own," Sachit Kamat, a senior product manager for LinkedIn Jobs, wrote in a blog post. "In bringing them to the feed, we’ve taken special effort to maintain a great member experience, and will continue to track this over time."
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LinkedIn unveiled sponsored job postings last year, and uses profile information to match job openings with potential candidates. Employers are then charged a fee when candidates click on their sponsored posting. LinkedIn believes that bringing Sponsored Jobs to mobile will greatly enhance their visibility, pointing out that 30% of users who view job postings on the platform do so from a mobile device. LinkedIn also claims that sponsored job postings on mobile are four times more engaging than their desktop counterparts, wrote Kamat.

LinkedIn is not the first social or professional network to bring sponsored content to users' feeds. Twitter rolled out promoted tweets to user feeds in 2010, and Facebook sells advertisements for the News Feed on both desktop and mobile.
LinkedIn has rolled out the new sponsored job postings to English-speaking users on desktop and will continue to add other global users in the coming weeks. The new feature also rolled out on the company's iOS and Android apps Monday.
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