Mercedes has chosen a novel way to promote its Magic Body Control feature.
The technology is likened to a chicken dancing to Diana Ross' "Upside Down" in a new ad that has racked up close to 1.5 million views in three days and is racing up Unruly's viral ad chart. The chicken — joined by others — is manipulated by gloved human hands to boogie to the 1980s disco hit.
See also: Moonwalking Pony Goes Viral for UK Telecom
Magic Body Control, formerly known as Active Body Control, is an active suspension system that employs a computer to offset the vehicle's body movements for a smoother ride.
No word yet from PETA on Mercedes' latest viral ad.
Image: YouTube, Mercedes