PepsiCo. has long been in the market of tickling your taste buds with sweet beverages. Now, the company wants to appeal to your sense of smell, too.
A Pepsi patent aims to make its beverages more fragrant by developing a to release favorable aromas as a can or bottle is opened.
See also: 11 Crazy Soda Flavors You Won't Find in the U.S.
The aroma system uses tiny gelatin capsules that sit underneath beverage caps. The capsules, which are half the width of a human hair, rupture when the drink is opened, releasing the smell, according to Beverage Daily. The system can be used in juice and coffee beverages.
The patent, which was filed in 2011, explains how the aroma system could solve two problems.
First, most products smell like their packaging. The capsules could help the drink smell more true to form, rather than like the plastic or aluminum of its container.
Second, even if the packaging's scent was neutral, it's not easy for the smell of the product to escape from the small opening of a bottle or a can. Sometimes, the scent is hidden beneath a safety seal. The capsules would ensure the prominence of the scent of the beverage, regardless of the type of drink container.
No details were released on a timeline for the aroma capsules.
Do you think soda needs a new smell? Sound off in the comments below.
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