Nike announced on Tuesday the latest wristband fitness tracker in its lineup: the Nike+ Fuelband SE, which features a splash of neon color and aims to get you up and moving more than ever.
The device comes in black but features color options such as crimson (red), pink foil or volt (yellow) on key parts of the band. The company said it will be available starting Nov. 6 in the U.S., UK, Canada, France, Germany and Japan. It'll cost $149.
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The news comes less than a week after the Fitbit Force ($129) — touting the first OLED display for a wristband fitness tracker — made its debut.
The Fuelband, which looks very similar to its predecessor, comes with a few software enhancements for the FuelBand iOS app. For example, the Sessions tool tracks activities a user might do throughout the day such as a run or a gym session and monitors how much NikeFuel has been earned within that activity.

Another feature called Win the Hour lets users set on-band and within-app reminders to get up and start moving. The goal is to move for about 5 minutes every hour. "Win the Hour feature came from insight we saw in our data," said Jenny Campbell, senior director at Nike Fuel and consumer knowledge, said in a promotional YouTube video. "Less than 2% of our Fuelband users were actually moving enough throughout the day. We saw that as a huge opportunity to develop a feature that would motivate them to move more."

Nike also wants the Fuelband SE to be a social experience among friends. Users can share workout stats with others and even share photos.
Similar to previous models, the SE also displays the time and connects to the app via Bluetooth 4.0.
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Images: Nike