Life can pass you by while you're busy "socializing" on your smartphone.
It's a message we're all familiar with by now, but the most recent proponent of tech-life balance may surprise you: Randi Zuckerberg, a long-time Facebook executive and the older sister of company founder and CEO Mark Zuckerberg.
See also: 20 Things Your Most Annoying Friends Do on Facebook
In her first book, Dot Complicated: Untangling Our Wired Lives, Randi Zuckerberg weaves together childhood stories and the early days of Facebook with life lessons on balancing tech use in a world in which people are more connected than ever before.
As the social network's head of marketing, Zuckerberg was the first to marry social media with politics in 2008, partnering with CNN for live social engagement around election night. While it resulted in a "big disappointment," she said (few people participated), it was the first step in turning Facebook into a place to talk about what's happening in the news, as much as a place to share photos from your weekend.
Today, 30% of U.S. adults get news on Facebook; that's more than any other social network, according to the Pew Research Center.

Of course, using social media to talk about your life and the world around you can create some major problems — mostly, remembering to live your life.
"It's ironic that the best and worst thing about social media are the same thing — the fact that we are always connected," Zuckerberg, now CEO and founder of her own company Zuckerberg Media, told Mashable in an email. "Thanks to things like Facebook Live, we never have to miss content or important news updates, and thanks to smartphones, I have the flexibility to be on a multi-week book tour right now, while still feeling connected with my family.
"On the other hand, because we're always connected, there is an overwhelming pressure to continually respond to emails, text messages, etc., which can impact your relationships and your ability to be creative."
The latter is becoming a major problem in society, and serves as the basis for Zuckerberg's book. To outsiders, it may seem odd for someone with her last name to encourage people to get offline, but she doesn't see it that way.
"I think that most people would be surprised to know that a lot of the inspirational tech leaders of today are very good at knowing when to unplug," Zuckerberg said. "Otherwise, they would never be able to dream up those innovative, world-changing ideas!" (Zuckerberg also came out with a children's book encouraging kids to get outdoors, called Dot.)
Among Zuckerberg's main tips for active tech users: Be yourself online, and know when to press delete instead of share. "I never post anything online that I wouldn't feel comfortable having reprinted on the front page of the newspaper ," she wrote in Dot Complicated.
It's a simple message, but one that's often overlooked by users eager to share the intimate details of their lives with every one of their Facebook "friends."
It's ironic to note, however, that Zuckerberg has not been the best model for social-media behavior in the past. Last December, she posted a Facebook photo of the Zuckerberg family pretending to "sext" on their smartphones at a holiday gathering. After the picture leaked, Zuckerberg voiced her displeasure on Twitter.
What's more, just last week, many people disapproved of one of Zuckerberg's tweets, which used Veterans Day to promote her book.
In honor of Veterans Day, share how tech helped/complicated life while serving & get a free signed copy of my book! pic.twitter.com/3MU7UijrPL
— Randi Zuckerberg (@randizuckerberg) November 11, 2013
Zuckerberg' faux pas may mean you don't want her operating your social-media accounts, but they also add a level of credibility to her message. For many, social media is still new, and straddling the line between your private and public lives has never been harder.
"I wanted to share my experience and complicated relationship with technology in my book," Zuckerberg said when asked about her past mistakes. "I have thick skin and would rather be myself than tiptoe on thin ice all the time! Some people will appreciate that, some will be infuriated by that, and it's all okay with me."
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