As we've seen in the past, Tracy Morgan definitely enjoys putting his own twist on the holiday season. This year, the 30 Rock star has re-imagined the traditional "elf on the shelf" method of making sure kids stay on Santa's "nice" list.
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With his new daughter celebrating her first Christmas, Morgan wanted to do something special. And to get the word out, he headed to Jimmy Kimmel Live and explained what he calls "Brother in the Cupboard." Take a look.

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