Eye tracking in apps is getting ready for its mainstream debut.
Tobii, a Swedish tech company whose software lets users control tablets and laptops with their eyes, is looking for developers to help grow its platform.
Tobii is rolling out a software development kit with tools for developers to easily add eye tracking to apps.
SEE ALSO: Tobii Lets You Control a Tablet With Your Eyes
The kit comes with Tobii EyeX Engine, which is middleware that blends keyboard and touchpad movement with eye gazing. It also includes the EyeX controller and access to the company's eye-tracking developer community.
“In order for a new user interface technology like eye tracking to reach broad adoption in mass-market audiences, it has to be intuitive and extremely easy for the user to learn new ways of interacting with their device. The experience also needs to be consistent across a wide array of applications and devices,” Henrik Eskilsson, CEO of Tobii Technology, said in a statement.
“With Tobii EyeX, we have designed a carefully tuned, pre-defined set of interaction techniques and tools that put amazing creative power in the hands of our developer partners.” The Tobii EyeX development kit is available for pre-order now, and is slated for delivery in March 2014.

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