How do you follow up one of the Internet's most popular ads from the past year? By incorporating 2013's most popular word.
At least, that's Turkish Airlines' thinking in the 60-second spot atop this post. NBA legend Kobe Bryant and soccer demigod Lionel Messi snap a succession of dueling selfies from exotic locations around the world in an ongoing competition to one-up one another.
See also: How That Turkish Airlines 'Kobe vs. Messi' Ad Went Super Viral
This ad comes as a sequel to last December's "Legends on Board" spot, in which Bryant and Messi performed a succession of tricks while competing for the attention of a young fan. The spot became an unexpected hit on YouTube, with more than 21 million views in its first four days online. The ad has now been viewed a total of 105 million times.
Turkish Airlines' new spot starring the sports idols is called, appropriately enough, "The Selfie Shootout." It comes after a banner year for the digital generation's favorite mode of photo—"selfie" was named the Oxford Dictionaries' official Word of the Year for 2013.
Whether it all adds up to a repeat of last December's viral smash hit for Turkish Airlines remains to be seen.
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Homepage Image: Turkish Airlines, YouTube