Sex sells, according to today's advertising world. But one health technology company is using nudity in a more positive way.
The video above used 100 nude models in a stop-motion video to tell the story of a man named Sam, who struggles with how he looks naked. The models lie on the floor, forming everything from Sam's pudgy body to rainclouds and fireworks.
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Withings, the company behind the campaign, wants to promote the general healthy practice of "listening to your body," rather than a specific product.
London-based creative agency Man+Hatchet shot the video for Withings over the course of three days in a basketball stadium in Tallinn, Estonia. The video is comprised of 2,000 images.
Image: YouTube, Withings
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