Smart Car USA launched an odd promotion on Twitter: The company will dress up a car to look like you if you tweet a picture of yourself.
The campaign, which began Tuesday and ends Wednesday afternoon, asks fans to tweet a selfie with the hashtag #smartwrapme. The automaker will randomly select winners and then tweet a photo with a car "inspired by their looks."
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Some of the winners so far:
Hey @stephenjonsont, cheers to starting law school. Or graduating. Or whatever. Who wore it better? #smartWrapMe pic.twitter.com/XJmw7nAVu2
— Official smart USA (@smartcarusa) December 17, 2013
Hey @babythatisgood were you going for an Adam & Eve motif? We can dig it. Who wore it better? #smartWrapMe pic.twitter.com/4m3AoODUxL
— Official smart USA (@smartcarusa) December 17, 2013
Hey @Bklynst8ofmind Totally digging the ensemble. Just needs a matching #MotoX. Who wore it better? #smartWrapMe pic.twitter.com/mg06LUz6Cg
— Official smart USA (@smartcarusa) December 17, 2013
Hey @itsjessroberts Polka dots. So hot right now. Really we have no idea. Love ‘em! Who wore it better? #smartWrapMe pic.twitter.com/ZzDxvH02SO
— Official smart USA (@smartcarusa) December 17, 2013
Smart Car is no stranger to Twitter antics. The brand caught attention in June 2012 when it offered a response to a user who complained that bird poop totaled his car. Smart Car responded with an infographic making the case that it would actually take 4.5 million birds to accomplish that feat.
Image: Bill Pugliano/Getty Images