Seventeen Magazine has joined Snapchat and is looking for followers, making it one of the first major magazine publications to join the messaging service.
Let's be friends on #Snapchat! Username: SeventeenMag. You never know, you just miiiight get a celeb selfie snap this afternoon..
— Seventeen Magazine (@seventeenmag) December 18, 2013
The message and photo-sharing app that is known for its discretion skews female, with Snapchat's CEO recently noting that 70% of its users are women. The platform has also begun to attract brands that value the youthful demographic that popularized the app.
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Seventeen’s Editor in Chief Ann Shoket says: “As part of our ongoing efforts to speak to girls whenever, wherever they are, we launched Snapchat for Seventeen. When we met with [Snapchat CEO] Evan Spiegel, we knew immediately this would be yet another way for us to create a personal connection with our readers in real time.”
Snapchat has enjoyed a prosperous run recently, including a fresh round of fundraising that brought in $50 million, as well as reports of acquisition offers from Google and Facebook that valued the company at $4 billion and $3 billion respectively.
Image: Snapchat
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