LAS VEGAS — Low-cost fitness tracker Fitbug rolled out a series of subscription-based plans for its wearable device users at CES this year, designed to coach users through health weight and fitness goals.
From new mothers who want to shed baby weight to those training for marathons, Fitbug's new KiK Plans is a 12-week program created by dietary and fitness experts across various fields. The company will offer activation cards at retail stores or directly through Fitbug.com, with plans starting at $19.99. The plan works with the company's lineup of Bluetooth wearables, including the Fitbug Orb ($49.95), Fitbug Go ($49.95), Fitbug Air ($49.95).
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"We internally referred to motivating and nudging people and giving them a gentle kick when they need it to help them stay on track, so naming the program KiK was a natural fit," Paul Landau, CEO and founder of Fitbug, told Mashable. "Fitbug has always been focused on helping ‘real people’ to achieve their goals, and we wanted to provide each user a plan that’s relevant to them with feedback, advice and encouragement."
Although fitness trackers are becomingly increasingly popular in the market, Fitbug's collection has always mantained the most affordable prices. But unlike its competitors, Landau said the company wanted to take the data and turn it into an actionable way to modify behavior and help people get fitter.
"By and large, the other devices on the market are very device-focused and constantly looking for the next hardware feature," he said. "Devices have to look and work really well, but they should be the enabler to helping people get the results they want."
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Image: Mashable
At CES 2014, Fitbug unveiled targeted 12-week plans designed to push users toward their specific desired results. Stamped with colorful descriptors such as "no more baby belly," "bum beautiful" and "gut buster," Fitbug claims its workout programs work as virtual personal trainers.
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