Popular crowdfunding platform Indiegogo is sharing the wealth when it comes to campaign exposure.
Fundraisers will soon be able to embed their entire campaign on a personal or company website, meaning any feature currently available on Indiegogo can take center stage on the campaigner's personal page. Essentially, it's a way for users to increase the number of people who see their campaign, especially people who visit the company or personal website but may not visit Indiegogo.
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The new feature, called Indiegogo Outpost, will be available in Q1 of 2014, according to an Indiegogo press release sent out Tuesday, and is already active for a few select beta campaigns. If a campaign exists on a third party website, it also exists on Indiegogo. Users are redirected to Indiegogo only when they click "Donate Now," eliminating the need for third party sites to host their own payment infrastructure.
An embedded campaign on the Polaroid Fotobar website.
“Indiegogo is all about breaking down barriers to funding and we’re always looking for new ways to help Indiegogo campaigns directly engage with audiences who are likely to support them,” said Indiegogo cofounder and CEO Slava Rubin in a statement.
It will be free for users to highlight their campaign outside of Indiegogo, and won't be limited to larger companies or brands, although that is the feature's intended audience.
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Image: Ed Yourdon