Skittles is capitalizing on the Seattle Seahawks running back Marshawn Lynch's affinity for the brand with a limited-edition "Seattle Mix" version of the candy that will only feature blue and green versions of the candy — Seahawks colors.
Lynch is a well-known Skittles fanatic, ever since he played Pop Warner Football when he was younger. His mother used to give him the candy, what she called "power pellets," every time he scored a touchdown. Now, Seahawks fans reward him by pelting him with the multi-colored treat every time he enters the end zone with a touchdown. This is such a common occurrence that supermarkets reportedly run low on supply of the candy on game days.
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.@Skittles knows I love my blue and green. Gotta love limited-edition Skittles “Seattle Mix” #ad pic.twitter.com/MdDnb5hOw2
— Shawn Lynch (@MoneyLynch) January 28, 2014
The details of the deal are unknown, but according to ESPN Skittles is also expected to donate $10,000 to Lynch's Fam First Foundation for every touchdown he scores in the Super Bowl. This is reportedly the first time Skittles has publicly endorsed an athlete. Skittles reps could not be reached for comment.
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