Looks like Anna Kendrick won't be adding "Super Bowl commercial star" to her resume anytime soon — or maybe she can?
The Oscar-nominated actress stars in a Super Bowl ad for Newcastle Brown Ale, which dropped Tuesday. Except it isn't an ad, it's an anti-ad. And it's not really for the Super Bowl.
See also: 'Aww' Is the Only Proper Reaction to This Budweiser Puppy Love Ad
Turns out, Newcastle couldn't afford (or more likely, didn't care to afford) a spot in Sunday's big game.
"We think the formula for creating the most epic Big Game commercial of all time is pretty simple, but when it comes down to it, we'd rather have people drink our beer while watching other companies' ads," said Charles van Es, senior brand director for Newcastle Brown Ale, in a press release. "And to be honest, we don't really have the money or permission to advertise on the game either."
Instead, the company parodies the marketing circus which surrounds the Super Bowl with a "behind the scenes" video featuring the Pitch Perfect actress.
Kendrick's goofy personality, she tells Mashable, was a good fit with the tongue-in-check humor Newcastle was aiming for with its anti-ad.
"Because they don't take themselves so seriously, the more I abused the brand, the more they loved it," Kendrick says of her ad-libbing.
Notable line from the ad? "You can't stuff indie cred down a male stripper's G-string."
While Kendrick says she doesn't have a favorite Super Bowl commercial, she is a huge fan of the sport. She supports the New England Patriots, thanks to her dad's influence. Since her team won't be playing this Sunday, Kendrick says she won't be too involved.
"When my team isn't playing, it's just some dudes on a field running around," she says.
But, Kendrick says, she always finds a way to spice up the game.
"I do try to bringing gambling into it in the most illegal way possible," she says. "I take it to that level, so it's that dangerous. Things that aren't illegal really aren't that fun."
She says she's only ever won about $50, but lost "hundreds."
This year, her bet has nothing to do with scores or plays. Instead, it's ballet related — naturally.
"I might do a bet where you play music from The Nutcracker and see if it ever lines up perfectly with the game," Kendrick says.
Fans can watch more videos and material from Newcastle's anti-Super Bowl campaign at www.IfWeMadeIt.com.
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BONUS: The Top 10 Most-Shared Super Bowl Ads of All Time
We all eventually have to come to grips with the fact that we aren't Jedis. Except this kid. He doesn't.
This hilarious ad, with 5.24 million social shares, proves one thing: Star Wars always works.
Only airing once, so as not to benefit the company financially, this ad by Budweiser paid tribute to the victims of Sept. 11.
Incredibly, it's been shared 3.34 million times on social networks and blogs.
Ah, the classic bromance between a man and his famous horse. This tearjerker from Budweiser in 2013 has 2.73 million social shares.
We're not sure if it's the story or the use of "Landslide," but we're just going to go over here and watch this one 100 more times real quick. Don't mind any distracting sobbing noises, it's nothing.
Radio broadcaster Paul Harvey's famous "God Made a Farmer" speech, coupled with compelling images depicting life for an American farmer, make this ad work. It's been shared 1.89 million times on social.
With 1.51 million social shares, the Super Bowl ad for Fast and Furious 6 helped the film reach $788 million in worldwide total gross.
Popular alt-rock band OK Go successfully tried their hand at stunt driving in this awesome Super Bowl spot, which has garnered 1.25 million social shares.
We repeat: Star Wars always works. And this Volkswagen ad shows that dogs don't hurt either. It's received more than 901,000 shares.
People love the Fast and Furious films, huh? This Super Bowl ad for the series' fifth installment has been shared more than 888,000 times.
Another film trailer, this one for Paramount's second Star Trek reboot has accrued more than 700,000 social shares.
If you can fit nudity and chocolate into one 30-second bit, you deserve an Advertiser of the Year prize.
This hilarious M&M party scene has been shared nearly 550,000 thousand times.