After creating an innovative interactive music video for Bob Dylan's "Like a Rolling Stone" that mimicked TV channel surfing, digital agency Interlude is back with a slick type of interactivity for new band NightBus' "When The Night Time Comes" video.
The video, shared first with Mashable, let's you control what you hear and what you view onscreen. You can choose how loud you want to listen to or see each of the band's two singers — Hannah Melbourn and Jack Kennedy — by moving a sliding button left and right. NightBus recorded three arrangements to accomplish the "three-way stereo experience."
See also: Bob Dylan's 'Like a Rolling Stone' Interactive Video Mimics TV Surfing
Kennedy's guitar version is on the right, while Melbourn's dance rendition is on the left. Placing the button in the middle blends them together with split-screen visuals.

"I think this video is groundbreaking because, to my knowledge, this is the first time a combination of multimedia audio and video have been used together in this way," Kennedy told Mashable. "You can essentially see and hear this video an infinite number of times and have a different experience every time. There are so many hidden Easter eggs the user will want to go back and watch it every which way."
S-Curve, which hired Interlude for this project, unveiled the video Wednesday.
"We were inspired by the song more than anything," Interlude CEO Yoni Bloch told Mashable. "The ultimate goal was to create a unique and engaging way to visually explore the listening experience, which the interactive platform lends itself perfectly to. We also wanted to create something that was both intuitive for the user and artistically beautiful."
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