It can be hard to get the attention of the right people for your startup at SXSW, but one marketing stunt may make it a little easier.

Life360, the communications app for families, is partnering with BMW to give as many as 10 founders the chance to pitch a well-known VC for 15 minutes, in the backseat of a BMW i3 during SXSW in Austin, Texas. The VCs include Christine Herron from Intel Capital and Ethan Kurzweil from Bessemer Ventures.

Those interested can enter the contest by tweeting their startup pitch @Life360 and @BMWiUSA, and include the hashtag #PitchaVC. The pitch can include a link, photo or video and must be submitted by Wednesday, March 5.