Call it Smell-O-Vision on an ethereal level. The driving rainstorm that suddenly has whiffs of french fries and top notes of fine Corinthian leather? It’s no freak of nature. It’s Brand Drops.

It’s not real – well, not today, anyway –- but Publicis Seattle has dreamed up an experiential marketing tactic for a straight-faced but obviously gag-filled video that asks questions like, “What if a raindrop could do more?”

The world’s first branded aromatic rain was developed, so says the vignette, by Publicis and the “scientific community.” Here’s how it works: just seed regular old rain clouds with a distilled, odiferous version of your brand. And voila –- make it rain Cinnabons!

With this new way to immerse and surround consumers with your unique brand, video narrators say, you’re tapping directly into the part of the brain that controls consumer’s spending. (That has a ring of truth, but it’s best to take everything in this spot with a grain).

Best yet, perhaps, is the eco-friendliness of this marketing approach, the parody says. As opposed to energy-sucking commercials and waste-making billboards, there’s no carbon footprint. So are you ready, marketing mavens, to turn a rainy day into a multi-sensory brand experience?

Smells like a winner.