The message was simple: This is wholesome.
Honey Maid released a 30-second spot three weeks ago featuring a homosexual couple, which carried the message that the graham cracker snacks are wholesome, just like the diverse families in the ad. No matter how our idea of "family" has changed, the ad conveyed, Honey Maid's product won't.
But some people didn't agree with that message of wholesomeness. Honey Maid received numerous tweets and comments, disapproving their stance on the modern family.
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Honey Maid compiled all of the negative comments on their video, printed them out on paper, and hired two artists to create a a sculpture that reads "Love." Honey Maid also pointed out that it received over 10 times as many positive comments and surrounded the love sculpture with those printed messages.
Honey Maid's ad is up to 460,000 views on YouTube.
The ad comes a day after Brendan Eich stepped down as the CEO of Mozilla, following significant criticism for his earlier support of a legal measure banning gay marriage. Several Mozilla board members stepped down after Eich's appointment as CEO, and dating website OKCupid asked users to boycott the web browser.
You can watch the original ad below.
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