Klout released a completely redesigned iOS app Tuesday.

The newest version of the app reflects the company's recent shift from focusing on measuring individuals' Klout scores, to actively helping its users raise their scores.

While the previous version of the app emphasized fluctuations in your Klout score and areas of influence, the updated app helps users expand their influence in topics they care about. The new app provides a platform for users to share relevant content with their connections.

"We really want to be a utility that helps people," Klout cofounder and former CEO Joe Fernandez told Mashable. "It's hard to figure out what to say that's relevant and timely that your audience will be into."

Users select the topics they care about and the app provides a curated stream of content they can can share with their followers. The app highlights articles that are especially well-suited to a user's audience. If more than 25% of your Twitter followers are interested in technology, for example, the app flags articles likely to share well with your audience.

Image: Klout

Klout also added a new perks section to the app, enabling users to view and redeem perks from within the app. Previously, perks were limited to the web-based version of Klout. The company also added new, gesture-based controls for easier navigation and the ability to schedule posts to Facebook and Twitter.

The update is the latest in what has been a busy year for Klout. In February, the company redesigned its website and changed its business model.

Later that month reports surfaced the company was on the verge of being acquired by Lithium Technologies. The deal, reportedly valued at $200 million, was finalized last month.

Klout is available to iOS users. An Android app will be released later this month.

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