Motorola is shipping 100,000 Moto X phones per week, a somewhat slow start for the long-awaited phone.
The figure, quoted by Motorola CEO Dennis Woodside in a Reuters article, would net out to just more than 5 million shipments annually if Motorola continues at that pace. For comparison's sake, Apple shipped 31.2 million iPhones in its most recent quarter.
See also: Can the Moto X Make Motorola Relevant Again?
Woodside told Reuters that the Texas facility currently used to manufacture the Moto X phones is capable of producing "tens of millions" of the phones per year. However, he's waiting for demand to increase before expanding manufacturing.
Motorola introduced the Moto X in August. The phone, which sports color-customization and voice-activated software, was the first product developed under the auspices of Motorola and Google since the latter bought the former for $13 billion in 2012.
The launch is said to be backed by a $500 million ad campaign. Though a print campaign began in early July, the first TV ads will hit Thursday night.
Image: Google