A new startup called LoveRoom is sure to spark a lot of hate.
The company facilitates room rentals, but only to attractive people, making it sort of a mashup of Airbnb and Hot or Not with a dash of Bang With Friends (a.k.a Down). The concept, which also borrows from the controversial Beautiful People no-uglies dating site, is the brainchild of Joshua Bocanegra, a Los Angeles-based entrepreneur who previously founded Interesther, a dating app that lets applicants film videos of themselves to meet prospective paramours.
Bocanegra describes LoveRoom as a "standard dating site where users search age range, location, gender and sexual preference." Here's the twist: "Once a user finds someone that visually sparks their interest, they can rent their living space — a full apartment, room, futon or an airbed."
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Users who rent their places can deny booking requests. However, every user must confirm their identity with Facebook and SMS verification.

Sound good? Not to everyone.
@heyfeifer GROSS. Also, countdown to the “I went undercover on Loveroom” articles.
— Rebecca Schinsky (@RebeccaSchinsky) October 28, 2013
This makes no sense. Everyone knows guys will let hot girls stay for free. http://t.co/VBsFh7gfDn
— Francisco Dao (@TheMan) October 28, 2013
Bocanegra told BetaBeat that he got the idea when he rented his room on Airbnb. He found that he got a good response when he used his girlfriend's picture in the ad. “Of course, when they book the place, she’ll tell them her boyfriend will assist them with their stay," he told the publication. “The intent of the app is to give single people who travel often (or once in a blue) a place to stay where they might find love — or sex. What happens if you think the person you rented from on Airbnb is attractive? And vice versa. You’re in their home, you want to be professional. LoveRoom solves that problem.”
Image: Getty/CAROLINE PANKERT