AUSTIN, Texas — The annual interactive component of SXSW here is a dizzying swirl of innovation, ideas and, to be honest, hype. It all takes place in this beautiful city full of live music, friendly people and delicious food.
But it's too bad so many people here are missing out on the fun because of their smartphones. The festival is an anthropologist's dream — you'd be hard pressed find more people zombie-walking while obliviously buried in their digital devices anywhere else this side of the dystopian future that may well await us all.
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So that's why we decided to obtain a giant bear suit, as one does, and jolt some of these techies back into real world. But fear not, dear reader, we did so in the sweetest way possible: With hugs. Bear hugs.
Watch the video above to find out what ensued.
Although this isn't the expected outcome, a mini-parade is what we'd like to see when we fork over cash for a new gadget. Even still, the recipient in this video from Samsung is decidedly impatient.
Brilliant work in this Patrick Boivin-made ad, but we have to warn you: After watching this, all subsequent unboxings you watch will seem, well, somewhat lacking in ninjas.
Poking a little fun at the Mac fanfolk, this humorous clip depicts someone who really loves his Apple gadgetry. Not "really" Safe for Work.
This camera unboxing randomly takes place on a ping pong table. The gadget and its accessories are all used as makeshift paddles.
As Revision3 says, "Turn down the lights, lock the doors and set Firefox to private browsing!" This takes the unboxing process even further into risqué territory with some cheesy background music, innuendos and a guy who sounds a little like Barry White. It's SFW, maybe - if you hit the mute button.
This isn't technically a parody, but instead a funny take on just how darn hard it is to get into modern packaging. This is well worth two minutes of your time.