If you watched the Winter Olympics on broadcast this year, you probably saw the ad for Cadillac's ELR about a million times.
Does that sound nuts? Well, it did air so often that you may just have it memorized.
See also: It's Not Just Tesla: Why Dealers Are Wary of Electric Cars
Now the crazy-driven, hardworking believers at Ford have cast a gimlet eye at that infamous Caddy ad with a satire featuring Pashon Murray, the founder of Detroit Dirt, a sustainability consultancy and advocacy group. While Caddy's smug Neal McDonough appeared to equate an electric car with right-wing politics (and elicited the predictable amount of support and derision for doing so), Murray ties the car into sustainability, which seems like a better fit.
It's simple: Take a controversial ad, tweak it and sit back to count the YouTube views. As for all the comments? That's the upside of savaging a hated ad.
[via Adweek]
অনলাইনে ছড়িয়ে ছিটিয়ে থাকা কথা গুলোকেই সহজে জানবার সুবিধার জন্য একত্রিত করে আমাদের কথা । এখানে সংগৃহিত কথা গুলোর সত্ব (copyright) সম্পূর্ণভাবে সোর্স সাইটের লেখকের এবং আমাদের কথাতে প্রতিটা কথাতেই সোর্স সাইটের রেফারেন্স লিংক উধৃত আছে ।