Not long after Google announced the latest version of its Android 4.4 mobile operating system is called KitKat, the Nestle-owned chocolate brand released a promo video that brilliantly lampoons Apple.
The video uses tech verbiage to describe the chocolate bar, saying it works in both portrait and landscape modes for "truly panoramic tasting and an experience that will leave you up in the cloud."
See also: 10 Things You Didn't Know Dropbox Could Do
It also provides specs details: Measuring 10 millimeters thick, one finger long and four fingers wide, the KitKat is portable for work and even gets great global coverage.
Google and KitKat have teamed up for a branded partnership, but a Google spokesperson told Mashable no money was exchanged in the deal. Cross-branding will also be visible on KitKat packaging — the green Android mascot will be shown on the front along with a chance to win a Google Nexus 7 tablet or gift card.
The tech company is known for naming its mobile operating systems after desserts, including Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean. It's unknown as of now when KitKat will be released.
"Every corner, every edge, every finger of every bar has been carefully considered and crafted to create a beautifully immersive and multi-sensory experience," says Christopher Catlin, dubbed "chief breaks officer" at KitKat, in the video. "And it really does taste as good as it looks because when we set out to build confectionery perfectionery (sic) by designing the perfect chocolate bar, we nailed it first time."
What do you think of the ad and the cross-branding partnership? Let us know your thoughts in the comments below.
BONUS: 13 Quirky iPhone Accessories
This case is made at the original Etch-a-Sketch factory. It's an interesting study into how companies evolve their products to suit the market, and also a fun case for your phone.
Cost: $24.99
Sucker this little fella on to the back of your iPhone and it'll keep it upright -- no plumbing required.
Cost: $10
Described as "huge" and "easy to handle," the Arkhippo case adds some colorful heft to your iPhone with some well-padded protection, and a handy way to stand it up.
Cost: $24
If you yearn for the days of the Walkman, this sticky tape cassette decal for your iPhone offers some handheld nostalgia.
Cost: $6.99
Complete with six different colored inserts, this clever stand frames your iPhone on your desk or bedside table. It's perfect for slideshows, alarm clock apps, watching media and more. Appstanding!
Cost: $24.99
The Spiderpodium is one way to keep arachnophobes away from your precious iProduct. The grippy octopod has -- you guessed it -- eight flexible legs as well as a hole in its body for feeding cables through.
Cost: $24
Your iPhone can earn its wings with this whimsical stand that works in both portrait and landscape mode thanks to its removable sucker cup.
Cost: $12
Considering that the cellphone is the "little black book" of today, this case is certainly appropriate. With a sturdy wooden frame, this unusual case is crafted using traditional bookbinding techniques. It allows access to all ports and even boasts a suitably placed hole for the camera.
Cost: $64
Do you hark back to the glory days of the 80s "brick" phones with fond memories? No, neither do we really, but we do find this case somewhat amusing.
Cost: $20
This cardboard holder will turn your iPhone, or iPod touch, into a teeny vintage goggle box, perfect for watching old movies.
Cost: $7.95
Can we give you a hand? In fact, here's two to cradle your beloved device when yours are busy.
Cost: $20
Is your iPhone as much a compact camera as it is a portable telephone? Then show your love of iPhotography with this hand-crafted wooden case that's designed to look like a retro snapper.
Cost: $34.99
Image: YouTube, KitKat