Despite Instagram’s massive following and its new video feature, many brands have committed to Vine. It’s entirely probable that the platform’s strict brevity is part and parcel of its widespread appeal.
Vine has revolutionized the way brands connect with their audiences, allowing them to talk directly to the people who matter most. Some brands get it right. Some brands don’t. Here are 15 brands creating skillful, creative Vine videos that make a statement.
What brands do you follow on Vine?
Below, Gap gives an interesting close-up of its sneakers collaboration with SeaVees.

This cute Vine video showcases Gap’s blue nail polish and summer shorts.

Sephora Vined perfume rollerballs escaping from a glittered clutch.

A simple way to flaunt Marc Jacobs’ “Marc The Moment” collection.

The Vine video's smooth revolutions and light exposure add visual interest to the polka-dot sunglasses.

This Vine video shows off the patterns in Burberry’s new Prorsum Menswear collection.

A basketball player shoots some hoops through different Samsung mobile devices.

Ants carry away an illustrated strawberry come to life on a Samsung device.

Apparel brand French Connection fits a lot into one suitcase.

What better way to invite followers to a summer sale than with flowers?

The sneakers just can’t help themselves.

Puma’s Vine video exhibits its Munster shoes in Jamaica.

Target gets an A+ for creativity — perfect loops are still mesmerizing.

That was smart: Target turned its Vine video into a decision-maker. Just tap to see which summer activity you should partake in.

Shark Week, anyone?

The company aligns itself with science. This Vine video just loops it.

Viner Jethro Ames helped GE out with this short science project.

EBay illustrated its eBay Now program in under six seconds.

This cute LEGO man zooms around eBay Now’s New York boundaries.

Here, Lowe's capitalizes on the cuteness of squirrels.

Even wishing its customers a happy Independence Day becomes a cute Vine video.

If you like cookie crumbs on your ice cream, you’ll like this step-by-step Vine video.

Mega Stuf Oreos, anyone?

We’ve seen brands do much worse for their first Vine videos.

“Foodball” players, eh?

A great example of a brand using Vine to further educate its consumers about what it stands for.

Dove aims to inspire us to action with this particular Vine video.

Etsy’s Vine video illustrates its “colorful community.”

This company’s nothing if not crafty.
Image: Sephora