Like the brand's iconic ads, the Calvin Klein Tumblr is clean, sexy and sleek. It provides a behind-the-scenes look at the clothes, the models and the photo shoots, in addition to the brand's own advertisements.
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Disney is perfectly suited to Tumblr. Its content is naturally very visual, recognizable and commonly shared on the feel-good social media site. Tumblr users' love for anything nostalgic also helps.
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The GQ Tumblr takes the most sharable content from the magazine and highlights it, whether it be a great cover, feature article or photoshoot.
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Lexus's Tumblr is so subtle: The main page oozes high-end fashion in chic black, white and yellow. The message is clear, though: Lexus = luxury.
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Adidas's Tumblr is one of the most beautiful we've seen. Interactive, clean and full of color and personality, it puts the products front and center without seeming like the brand is force-feeding them to customers.
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The Ann Taylor Tumblr announces sales, gives an inside look at the collections and offices and, of course, showcases the products in beautiful photographs.
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The Daily Beast's "Cheat Sheet" Tumblr gathers news from all over the Internet, especially the Tumblrverse.
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When it comes to marketing, Coca-Cola is pretty much the king. Its Tumblr is no exception, filled with brand-related GIFs, pictures and video, all of which are incredibly sharable.
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Comedy Central was one of the first brands to hop on the Tumblr train, and it remains a strong presence to this day, highlighting individual comedians as well as advertising upcoming TV shows.
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Whole Foods took to Tumblr as a way to generate brand new content, creating an online magazine called Dark Rye, which covers cooking, health and other food-related topics.
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Glamour's Tumblr acts as supplemental content to the magazine, giving editors a chance to share their current obsessions with fans in a less formal setting.
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The J.Crew Tumblr is simple and chic, letting the clothes featured in the images speak for themselves. It also pairs J.Crew clothing with designer pieces, plus links to purchase any or all of the ensemble.
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LIFE's Tumblr accomplishes exactly what the brand does best: showcase beautiful, iconic images from history.
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Immensely popular, Sesame Street's Tumblr is full of videos and pictures, as well as interactive features, such as a vote for Elmo's Halloween costume. Recently, it included a great video from Mashable, too.
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Target's stylish Tumblr is made up of products from the store that look so stylish, you'll soon be rethinking your entire wardrobe.
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Almost every major brand has a Twitter or Facebook account. That's a given. Maybe even a YouTube, Instagram or Pinterest presence. But all the really cool kids are also using Tumblr.
Tumblr can be an amazing marketing tool for any brand, as it usually emphasizes strong visual content that's easily sharable to mass audiences. Its beautiful templates are easy to manipulate and change, and many are completely free. Plus, the Tumblr culture is generally welcoming, friendly and accepting.
See also: The Complete Guide to Tumblr Subcultures
These 15 brands have solved the Tumblr riddle, and whether it's for news or fashion, entertainment or history, they're setting the bar high for brands on Tumblr.
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Image: Tumblr
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