It takes an innovative eye and a willingness to take risks to stand out in today's over-saturated marketing landscape. To stand out from the pack, you can no longer rely upon tricks that worked for your campaign last year, or even last month.
The submissions for the inaugural Mashies awards were filled with the innovation and risk necessary to generate buzz and leave lasting impact. We were floored by the caliber of the hundreds of submissions for Mashable's first annual recognition of the best in marketing, advertising and social.

On Wednesday, we shared the finalists for the categories we'd already announced. We're now excited to announce the contenders for the best overall awards.
These finalists truly stood out for their groundbreaking approaches to creating brand awareness, and our expert panel of judges felt they deserved some deeper recognition.

The winners will be announced during the award ceremony on Oct. 10 at New York's Altman Building. The evening promises to be a night to remember, featuring the comedic stylings of our host Godfrey (Zoolander, 30 Rock, Comedy Central). Today's the last day to purchase early-bird tickets, so now's your chance if you're after a good deal.
Sponsorship opportunities are still available for the event! Send inquiries to sponsorship@mashable.com.
Best in Show Overall best digital marketing across all campaigns and mediums.
Child of the 90's - Microsoft, Column Five
Lowe's Vine Fix in Six Campaign, BBDO New York
Real Beauty Sketches, Ogilvy Brasil
Best Digital Agency Best digital marketing created by a single agency across multiple campaigns.
360i
Ignition
MRY
Rising Star Overall best new brand or agency to effectively use digital marketing.
Most Expensive Homes, Rep Interactive
Snappy New Year, 16 Handles
#Tornadoweek Twitter Powered Tornado, Vert (The Weather Channel)
Digital Marketing Innovator of the Year, Presented by SocialVibe Digital marketing campaign that uses innovative tactics to raise engagement, brand sentiment or awareness.
Coca-cola "Move to the Beat of London," MRY
Diesel Reboot, Moving Image & Content and Two Hustlers / Studio Formichetti
Old Spice Dikembe Mutombo's 4 ½ Weeks to Save the World, Wieden+Kennedy, Portland
Image: Kenny Louie