On Thursday evening advertising executives, brand marketers and press gathered at New York's Altman building to celebrate the winners of the inaugural Mashies awards, honoring the best and most creative work in digital marketing.
This summer, we invited marketers and ad agencies to submit their work for consideration, and the number of submissions well exceeded our expectations. In partnership with our editorial team, our guest judges — which included Ray Velez, the CEO of Razorfish, Ian Schafer, the CEO and founder of Deep Focus, and Benjamin Palmer, CEO and co-founder of The Barbarian Group — combed through hundreds of submission to select the best, which we present to you below.

Amnesty International - Trial By Timeline, Colenso BBDO Winner: smart USA Tag Your Own Adventure, Razorfish NY The Smart Phone Line, Colenso BBDO
Winner: Lowe's Vine Fix in Six Campaign, BBDO New York Nissan Versa NoteTM Your Door To More Video Contest, TBWA\Chiat\Day Target Summer Up Vine Videos, Target
Winner: #EmojiBandNames, Wieden+Kennedy New York #hitthewinner, Iris Worldwide/Adidas #TweetForATable, Wieden+Kennedy New York
Winner: How Red Changed Everything, Human RIghts Campaign Nike: Greatness - China, Wieden+Kennedy, Shanghai Prometheus Integrated Campaign, Ignition Interactive
Winner: Ben & Jerry’s – Capture Euphoria, Haworth Marketing + Media Introducing the Beauty of Pure Michigan through Instagram, Weber Shandwick/Pure Michigan Winner: Oreo - #cookiethis/#cremethis, Wieden+Kennedy, Portland
Child of the 90's Microsoft, Column Five Mister Rogers Remix, Public Broadcasting Service Winner: Real Beauty Sketches, Ogilvy Brasil
Dawn/The Big Picture Docu-series, Publicis Kaplan Thaler Winner: Idea Channel, Public Broadcasting Service Raising the Bar, Creative Artists Agency
Tumblr Music Presents: All The Feels x Portugal. The Man Listening Event, Atlantic Records Winner: Uniqlo - GIF Box, Razorfish NY
Winner: Coca-Cola Arctic Home, Essencius Every Beat Matters Integrated Campaign, BBDO New York Imagine a World Without Hate, Publicis Kaplan Thaler
Winner: Citi Bike App, Publicis Kaplan Thaler Disney Animated, Disney Interactive Fly Delta for iPad, AKQA
Coldwell Banker Presents, The World's Most Expensive Homes Old Spice Dikembe Mutombo’s 4 ½ Weeks to Save the World, Wieden+Kennedy, Portland Winner: The V Motion Project, Colenso BBDO
Baked, Arnold Worldwide Winner: Citi Bike, Publicis Kaplan Thaler Pepsi Next, The Barbarian Group
NARS Cosmetics Satin Lip Pencil Pinterest Pre-Sale, NARS Cosmetics Pinning Parlor (Kirkland), redpepper Winner: Uniqlo "Storms" Pinterest, Firstborn
Air NZ Fairy & Google+, Air New Zealand Hangout With NHL Fantasy Experts, National Hockey League Winner: The #CadburyKitchen, Mondelez International
Winner: Bodyform, Rubber Republic Grey Poupon Pride, CP+B / Grey Poupon The Poop Tweet, Razorfish
Winner: PBS Digital Studios, Public Broadcasting Service Rexona: DO MORE, R/GA London Ugly Truth YouTube Channel, Arnold Worldwide
Real Beauty Sketches, Ogilvy Brasil Winner: Lowe's Vine Fix in Six Campaign, BBDO New York Child of the 90's, Microsoft, Column Five
Winner: 360i MRY Ignition
Most Expensive Homes, Rep Interactive #Tornadoweek Twitter Powered Tornado, Vert (The Weather Channel) Winner: Snappy New Year, 16 Handles
Winner: Coca-Cola Move to the Beat of London, MRY Diesel Reboot, Moving Image & Content and Two Hustlers / Studio Formichetti Old Spice Dikembe Mutombo's 4 1/2 Weeks to Save the World, Wieden + Kennedy Portland
Image: Mashable composite; Coca-Cola, CitiBike, Human Rights Campaign