Despite the ubiquity of Facebook and Twitter, it's no easy task to become a social media maven. Building a company of mavens is even more challenging.
Between representing a diverse group of clients and keeping up with best practices for social networks such as Vine and LinkedIn, creating brilliant campaigns in the digital space requires true innovation.

Three of the leading agencies in this space — and the finalists for the Mashies' Best Digital Agency award — are doing just that.
While all three of these agencies, listed below, exhibit digital prowess, there can only be one winner, which will be announced on Oct. 10 at the Mashies award ceremony at New York's Altman Building.

In addition to the award for Best Digital Agency, we'll be honoring winners in categories such as Best Use of Facebook, Best New Brand and Best Real-Time Marketing.
The evening promises to be one to remember: Comedian Godfrey (Zoolander, 30 Rock) will host the event, we'll eat a delicious dinner and drinks will flow. If this sounds like a night you'll enjoy — who wouldn't? — it isn't too late to buy tickets.
Sponsorship opportunities are still available. Contact sponsorship@mashable.com to learn more.
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013
Focused on curiosity, education and exploration, 360i is a multi-award winning agency you need to know. Its impressive roster of clients includes Coca-Cola, Verizon and HBO.
The agency has left its mark on the digital advertising landscape by brilliantly crafting Oreo's Superbowl blackout tweet, Toyota's Million Views for a Million Meals video for victims of Hurricane Sandy in New York City, and Ben and Jerry's Scoop Truck campaign.
2. Ignition Interactive

Ignition Interactive is all about telling stories through technology. Its client list includes many of the most beloved movies and TV shows of the past few years.
You'll recognize Ignition's work on blockbuster hits including X-Men, The Hunger Games and Prometheus. The agency also led the campaign behind one of the most talked about TV events of the year: Arrested Development's rebirth on Netflix.
3. MRY

The agency formerly known as Mr. Youth rebranded itself in 2011 to become a social media powerhouse, simply called MRY. The agency prides itself on its use of creative technology, data-driven analytics and communications that foster relationships.
Its noteworthy clients include Bayer, Coca-Cola, Visa and Neutrogena. You will undoubtedly recognize its work on campaigns such as Coca-Cola's global music collaboration "Move to the Beat of London," Sony's #TweetSinger that turns your tweets into songs and Bing's Summer of Doing that rewarded users for their searches.
Image: Prometheus Movie