Singer-songwriter Bruno Mars, next year's Super Bowl halftime show headliner, will world premiere his music video for "Gorilla" on Oct. 14 at 3 p.m. ET in a Facebook post just like Jay-Z did with "Holy Grail" in August.
Mars will debut the video, directed by Cameron Duddy, on his Facebook profile — which has 41 million Likes — as part of Facebook's new #NowPlaying program.
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Leading up to the premiere, 28-year-old Mars will release video teasers each day starting Friday on Instagram.
"Gorilla" is from the 14-time Grammy nominee's second studio album, Unorthodox Jukebox, which reached No. 1 on the Billboard 200 albums chart in March. He debuted the album's cover on Instagram.
Mars performed "Gorilla" at this year's MTV Video Music Awards:

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Image: Kevin Mazur/Getty Images for Clear Channel