Anyone who has managed a crowdfunding campaign knows that a solid campaign video is key. It's also not easy to do on a budget.
That's why filmmaker Ben Godar got creative. He sent in a proposal for a Kickstarter project, seeking funds for — wait for it — his Kickstarter campaign video.
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Godar made a parody video asking others to donate money so he could make a really good video for his actual Kickstarter project. He submitted his campaign request to Kickstarter without any luck — it was rejected. But the video is funny nonetheless, and Godar uploaded it to YouTube instead.
Godar's inspiration came after he was routinely asked by others to make videos for their campaigns for free, or for payment only if the campaign met its fundraising goal.
I guess this just goes to show that while successful campaigns often require a great video, a great video does not equate to a successful campaign.
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Image: YouTube, Ben Godar