If there's one takeaway from Verizon's newest phone ad, it's probably that Edward Norton needs to do more karaoke.
The actor stars in the Droid Maxx commercial that is a mini-movie about Norton's adventure-packed 48 hours. He sings karaoke, meets a girl, crashes a plane and almost dies at the hands of a really creepy dude.
See also: Verizon Unveils 3 New Droid Phones
But thanks to his trusty phone, he remains unscathed — unless you count waking up in a morgue.
The commercial ends with the tagline "Whatever you do in 48 hours, Droid does," referencing the phone's impressive battery life. The ad also showcases Google's hands-free commands in several scenes, most notably when Norton is tied up and hanging upside (a situation Verizon probably assumed we could all relate to?)
The spot aired on television Dec. 5, but was posted to YouTube a week prior. The video already has more than 9 million hits.
Verizon's recruitment of A-lister Norton comes after Robert Downey Jr. starred in a similarly odd ad for the HTC One over the summer. That campaign didn't seem to do much for HTC's sales.
Now only one question remains: Could the Droid Maxx survive a fight club?
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BONUS: The Most-Shared Ads of 2013
Dove uses a clever method to make women confront misconceptions about their appearance and the result prompts some very emotional reactions.
This ad, featuring an excitable camel, gets a spike in views every Wednesday.
The sequel to the uber-successful "Roller Babies" ad does just fine on its own.
A silly, off-color pun goes from mildly amusing to hilarious in 30 seconds.
A Wes Anderson-esque tale of young love from Turkey.
One of the best-received ads of this year's Super Bowl features a sentimental trainer raising a Clydesdale.
OK it was fake, but it was fun: Nascar driver Jeff Gordon goes incognito for a test drive and an actor does a great job pretending to be freaked out.
More fakery, this time in a coffee shop to promote the movie Carrie. Is it me or does everything seem fake about this? Ironically the movie was overtaken by Gravity at the box office.
Another ad that proves that you don't have to (try to) be funny to be remembered during the Super Bowl. The ad was a rip off of an older one, but this one was much better.
A latecomer, Jean-Claude Van Damme's was the split that was seen round the Internet. People couldn't help passing it around, even though it wasn't nearly as dangerous as it looked.
This ad had everything, including babes, blood and ultraviolence. It's not clear it sold a lot of vodka though.
And this ad couldn't be any more different. A touching ad from Thailand shows how one kind act can change a person's life.
An eloquent British-accented woman explains how to mask the scent of your poo.
An HD dose of aww from the maker of the popular camera.
A great idea to cut down on phone waste and a way to make your phone seem even more like a toy.
An adorable dancing pony. Need we say more?
Guy Ritchie figures out a way to film David Beckham running around in his underwear.
You didn't think we could get through this list without one videogame ad, did you?
A step-by-step guide on how to lend games to friends.
Bill Gates, Jack Dorsey and Mark Zuckerberg, among other tech luminaries, make a pitch for teaching coding .
Image: YouTube, Verizon Wireless