GoldieBlox, the girls' toy startup best known for its viral hit video that prompted a legal threat from the Beastie Boys, is going to the Super Bowl, thanks to Intuit.
The 15-person startup won Intuit's Small Business Big Game contest, which challenged such small businesses to tell their story in 600 words or fewer. The prize: Exposure in a 30-second ad during the game's third quarter. GoldieBlox was named a semi-finalist in the contest in November, around the same time a video from the startup went viral.
The video, which has now surpassed 10 million views, also drew unwelcome attention from the Beastie Boys, who threatened to sue over the use of the group's song, "Girls." After a short standoff, GoldieBlox pulled the song from the video.
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Those expecting to see the video again during this year's game will be disappointed. Intuit is waiting until game day to release the ad, but has launched the two teasers below.


Debbie Sterling, a Standford University graduate, founded GoldieBlox in 2012 as a way to get young girls interested in engineering. "Over the last 10 years there's been a lot of gender segregation in the toy aisle," she says. "It's almost like we've gone back and forth and it's the '50's again."