It seems the entire world knows the 2014 Winter Olympics start this Friday, Feb. 7. But few people know the Paralympic Winter Games come to Sochi the following month, running from March 7 to 16.
The ad embedded atop this post should help change that.
See also: 20 Twitter Accounts to Follow For the 2014 Winter Olympics
Created and posted to YouTube on Tuesday by the Canadian Paralympic Committee, the spot begins zoomed-in tight on three seemingly familiar winter athletes: a hockey player, a skier and a snowboarder.
Only later does the full reveal come, and words don't quite do it justice. So we'll leave you with this: The 60-second ad is definitely worth your time and quite probably the most inspiring thing you'll see all day.
It's also a powerful reality check for those who take their physically-intact bodies for granted — or assume people with disabilities can't shred the gnar.
Homepage image: Canadian Paralympics Committee, YouTube
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