Every week Skift post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts Skift highlights the stories that tackle these trends. This one looks at top digital trends. For all of Skift's trends roundups, go here.
Brands engage in real-time marketing during holidays and big events: 5 Travel Companies With Valentine's Day Treats
Brands can make viral videos on a budget by engaging customers: Skift Q&A: Google Insider Shares YouTube Tips for Travel Brands
Hotels invest heavily in next-gen guest experiences: Starwood CEO Says Digital Efforts Will Lead to '24/7 Dialog In and Out-of-Stay'
Airlines improve in-flight entertainment to attract flyers: WestJet Will Rent Tablets For Wi-Fi To Passengers Who Don't Have Them
Airports adjusts regulations to make room for taxi-booking apps: Beijing Airport Considers New Rules to Accommodate Taxi-Booking Apps
Cities make it easier for tourists to explore with Wi-Fi hotspots: 9 Cities That Make It Easy to Stay Connected
TripAdvisor's plans to continue acquiring startups: TripAdvisor Spent $34.8 Million on 6 Acquisitions in 2013
Amtrak attracts riders with less security and better Wi-Fi: Wi-Fi Is Available to About 85% of Amtrak Riders Across the U.S.
This article originally published at Skift: Travel Intelligence, Global Smartness here
Skift is a Mashable publishing partner and a travel intelligence company that offers news, information, data and services to professionals in the travel industry and professional travelers to help them make smart decisions about travel.