Like the rest of us, the folks working at Twitter can't get over how quickly Ellen Degeneres' multi-celebrity selfie moved across the web Sunday during the 86th Academy Awards.
On Tuesday, Twitter's Michael Fleischman, head of media science, offered deeper insight into the social media activity spawned from the Oscars. The ceremony attracted billions of impressions from Sunday at 5 p.m. ET to Monday at 5 a.m. ET, he revealed.
"Tweets about the Oscars were viewed over 3.3 billion times worldwide," Fleischman wrote.
See also: Twitter Took Home the Only Oscar That Matters
Drilling down, Fleischman discovered that 5.5 million people sent 19.1 million tweets, and 37 million people viewed them on Twitter.com as well as Twitter mobile and desktop. "That’s nearly as many as the 43 million people who watched the show," he noted.
If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
Fleischman also detailed the numbers behind Ellen's selfie tweet with these stats and a graphic, below:
8.1 million people saw the tweet a total of 26 million times (impressions). "The way we measure views is by looking at a metric known as impressions: how many times tweets are displayed to users," Fleischman said.
13,711 web pages embedded the tweet, and those embeds were seen 6.8 million times by 5 a.m. ET on Monday.
Overall, the tweet was seen 32.8 million times.
The tweet has been retweeted more than 3.2 million times (it was at 2.4 million RTs by 5 a.m. ET on Monday.

Image: Twitter
Ellen's tweet now holds the record for most retweets, sitting pretty at 3.2 million RTs as of Tuesday after quickly surpassing President Barack Obama's "Four More Years" tweet.
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"Does anybody want to try [the Oscar statuette] out for size? You can. If anybody wants to fondle. Here. Pass it around, but if you have swine flu, please don't touch. I think this is the first, the first person to ever give their Oscar away for an orgy in the press room. My God. Anyway. So, sorry." ~ Jared Leto, winner of Best Supporting Actor for Dallas Buyers Club
"I feel like Willy Wonka in the chocolate factory." ~ Lupita Nyong’o, winner of Best Supporting Actress for 12 Years a Slave
"Don't you f_cking forget it." Cate Blanchett, winner of Best Actress winner for Blue Jasmine, after a reporter told her she's the first Australian actor or actress ever to win two Oscars.
"I had to clean up dog poop today ... in my bedroom." ~ Brad Pitt, producer of 12 Years a Slave, when asked how he calmed his nerves and prepared for the Oscars.
"But every single day on my Facebook or on my Twitter, I get some kind of testimonial from somebody who says this song kept me from committing suicide, or this song got me through the cancer treatment for my kids, and that is just so meaningful to us that our song can go and give hugs to people like that." ~ songwriter Kristen Anderson-Lopez of Frozen's "Let It Go"
"I'm as cool as a cucumber right now. Absolutely. You saw the jump, of course. I mean everyone's talking about the jump, but it's just really truly ‑‑ I was just so ecstatic, so happy for us all. And, you know, it's one of those moments in life where, you know, is he ‑‑ it might not ever happen again, and you're living it, and you're there. It's not a dream. It's a reality. So emotions, physicality just takes over. So, you know, Van Halen: Jump." ~ Steve McQueen, director of 12 Years a Slave
"Just like everybody else, we watched all the YouTubes. We still do. And then to watch the songs, it was sort of a slow climb up, especially with the soundtrack, and it just took over. And that song, 'Let It Go, became sort of anthem for people. So for us it's ‑‑ you know, we love the song, but the fact that the world suddenly could take it and make it their own, it's unbelievable." Peter Del Vecho, producer of Frozen
"And I'm standing here now. It's something that I got to ‑‑ I got a prize for excellence for the work I do in something that's not my job, it's not my hobby and it's not my fad; it's my career. That feels wonderful. And I didn't say it to my ‑‑ it's a very special thing that happened. 1992 I was one week into working on my first job, Dazed and Confused, my father moved on six days into working on my job. Now in hindsight I've looked back, he got to be alive for me doing the one thing that was not my fad, hobby or job, we didn't know it then, but it turned out to be my career, and that's why I was actually ‑‑ he came to my mind tonight in speaking about him. It feels wonderful. Yeah. It feels wonderful." ~ Matthew McConaughey winner of Best Actor for Dallas Buyers Club