Her name is Lammily. She's an average American 19-year-old. And she's beautiful.
Lammily was created by Nickolay Lamm, an artist known online for his digital visualizations. Lammily's Normal Barbie series took the measurements of the average American woman and compared them to the famous plastic doll. After the positive response Lamm saw with the images, he decided to create a real doll that would better represent an ordinary body type.
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The Lammily doll could create some healthy competition for Mattel, who just launched Barbie's "unapologetic" marketing campaign for the 2014 Sports Illustrated swimsuit edition. Barbie has always fielded criticism for her unattainable body, and the latest campaign, including an op-ed from the doll herself, points to no signs of Mattel changing their designs.
Lamm's crowdsourcing campaign for the Lammily doll is up and running, and he hopes to produce 5,000 dolls. The doll features articulated joints and minimal makeup. According to Lamm's video, he hopes the doll will "promote realistic beauty standards."