Google Glass hasn't had a great month. It was a factor in an alleged assault, got banned in more restaurants, and one of its earliest advocates had harsh words for the device. Now Google has begun the damage control.
In a lengthy post on Google+, the Glass team attacked several myths about the device, aimed at people who don't yet have experience with it. The list dispels some of the most popular assumptions about Glass — that it's always recording the world around it and that it's extremely distracting to the wearer.
See also: When Google Glass Haters Attack
In truth, Glass is designed to capture only small snippets of video (continuous shooting would drain the battery extremely fast). And while Glass' virtual screen can briefly take the wearer out of the moment, it overlooks the very raison d'être of most smart glasses — that it's still far less distracting than looking down at a smartphone.
That philosophy is repeated often in the list, saying that many Glass Explorers actually use technology less now that they are able to see things like email messages and essential notifications on Glass. That's led them to use tech "more efficiently."
Google also made absolutely clear that Glass is not a finished product:
Glass is a prototype, and our Explorers and the broader public are playing a critical role in how it’s developed. In the last 11 months, we’ve had nine software updates and three hardware updates based, in part, on feedback from people like you. Ultimately, we hope even more feedback gets baked into a polished consumer product ahead of being released. And, in the future, today's prototype may look as funny to us as that mobile phone from the mid 80s.
The mythbusting comes soon after Google published a guide to Glass Explorers on being the best ambassadors for Glass, unofficially known as the "how not to be a Glasshole" guide. It's too early to say of Google's PR campaign will make any difference in public acceptance of Glass. Google has so far not announced any public release date for the finished product, but Google co-founder Sergey Brin said it would happen in 2014.

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