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Twitter Partners With Billboard to Create Real-Time Music Chart

Twitter is partnering with Billboard to create a chart to track real-time conversations about music, similar to what Twitter does with Nielsen to rank TV shows.

The Billboard Twitter Real-Time Chart will eventually appear on Billboard.com.

As part of the initiative, Billboard and Twitter have signed a Twitter Amplify partnership, which will help distribute the chart beyond Billboard.com and include custom in-Tweet charts and in-Tweet video round ups of the week in music on Twitter

See also: Billboard's Website Redesign Makes Music Charts Playable

Music is the most-discussed topic on Twitter, but the goal of this chart will be "to create the new industry standard for tracking and surfacing the conversation around music as it happens," Bob Moczydlowsky, Twitter's music head, said in statement.

"Now, artists who share songs and engage with their audience on Twitter will have a way to get noticed by fans, other musicians and industry decision-makers in real time," he added.

The news comes just days after Twitter announced it will shut down its Twitter #Music app, which will cease to work on April 18. The service launched in April 2013, but it failed to gain mainstream notoriety in a market full of rival music apps.

Using the chart, the @Billboard and @TwitterMusic accounts will share data from the chart, including when new artists and songs begin to gain traction.

In 2013 alone, Twitter users sent more than one billion tweets about music, with 100 million of those tweets coming from music-related accounts. Additionally in 2014, people using music services sent more than 40 million tweets about the music they're playing.


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