Apple continues to tease its forthcoming streaming music service, iTunes Radio, which the company introduced in June. On Tuesday during its iPhone event, Apple announced the service will launch when iOS 7 becomes available on Sept. 18. The service has been touted as a "Pandora killer," though Pandora strongly disagrees.
See also: 8 Ways to Discover Your New Favorite Band Online
iTunes Radio is free with no ads for users of iTunes Match, which costs $24.99 for a year's subscription. It's also free with ads for non-iTunes Match subscribers. iTunes Radio will work on iOS devices (iPhone, iPad, iPod Touch and Apple TV) and iTunes on Mac and PC.

Similar to Pandora, iTunes Radio lets listeners create custom radio stations based on songs and artists as well as discover music through featured stations like genres. Pandora is free with ads, too, and costs $36 per year ($3.99 per month) for the ad-free experience. Pandora is accessible on the web, iOS, Android, Windows Phone and BlackBerry users as well as part of 1,000 integrations in automobiles and consumer electronics.
See also: How iTunes Radio Stacks Up Against Pandora, Spotify and Others
Pandora previously told Mashable that Apple is essentially playing catch up in the industry.
"Apple’s new feature is an evolution of their iTunes offering to bring it on par with other streaming music services that have added radio into their feature sets," Amanda Livingood, a senior corporate communications manager at Pandora, told us in June.
Apple CEO Tim Cook opens the event.
Craig Federighi, senior vice president of software engineering, demonstrates iOS 7, Apple's forthcoming mobile operating system. Federighi announced it will be available for free Sept. 18.
The new device comes in five colors.
Philip W. Schiller, senior vice president of worldwide marketing at Apple, reveals the pricing for the iPhone 5C.
The new device comes in three colors.
Philip W. Schiller, senior vice president of worldwide marketing at Apple, reveals the iPhone 5S.
Schiller speaks about the iPhone 5S.
People arrive for the product announcement.
Members of the press await Apple's product announcement outside the company's Cupertino, Calif., headquarters
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