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Spotify and Bravo Partner on Playlists for 'Real Housewives'

Spotify has released the first round of playlists for several Bravo shows that will premiere in November, including The Real Housewives of Atlanta, The Real Housewives of Beverly Hills, Vanderpump Rules and Thicker Than Water.
The playlists, which listeners can access through desktop or mobile apps, will evolve with each new episode to reflect how the TV shows change.
See also: How Spotify Engineered the New Music Economy
Fans can listen to them on Bravo's Spotify page as part of a partnership between the streaming service and the TV network. The songs will be teased during the shows' initial episodes. Bravo plans to tweet links to a few songs to encourage viewers to listen.
“Our goal is to drive viewers between Spotify and Bravo to help foster that connection through the power of music," Erin Clift, vice president of global marketing and partners at Spotify, said in a statement.
The deal is the first TV partnership in the United States for Spotify, a Swedish company.
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Image: Flickr, Blixt A.

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