Every December, parents pack their kids into minivans and head to the local mall for an uncomfortable photo with Santa Claus.
While some grow to resent this weird tradition by the time they turn 11, others, like brothers Michael and Martin Gray, embrace it wholeheartedly.
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Now in their 30s, the brothers have 34 photos to show for their steadfast dedication, which Martin graciously shared on Imgur. A quick scan through the photos is a trip back in time, ranging from their adorable beginnings to their awkward teenage years to their first years of parenthood.
With their ever-changing lives, it's incredible that the brothers managed to keep up with Santa over the years. But how long can they keep it up?
"We hope to keep the tradition going indefinitely," Martin told Mashable. "I imagine it shouldn't be too difficult until our children become teens and are embarrassed by the whole thing."
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Image: Imgur, Friarmarty