Though French inventor André Cassagnes had a long and successful career as one of France's best-known kite designers, his greatest invention was the beloved Etch-A-Sketch.
The toy maker passed away in January, and to honor his memory, Christoph Niemann of the New York Times created a short tribute using the iconic toy to illusrtate Cassagnes' life story.
See also: 10 Vintage Toys That Deserve a Comeback
The creative clip is part of the New York Times Magazine's annual "The Lives They Lived" series, which honors cultural icons who passed away this year.
Niemann's video offers a charming look back on the life of an inventor whose product continues to entertain children and adults — and probably will for years to come.
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They're just some boring plastic fast food ... or are they?
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Image: YouTube, The New York Times