Newspaper ads are still the most trusted form of paid media in North America, according to a recent Nielsen survey.
More than half of respondents say they trust traditional advertising platforms such as newspaper, magazine, TV, radio and billboard. However, all new media platforms mentioned in the survey, including search, online video, social media, mobile display and online banners, received a less than 50% trust rating.
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Statista's chart, below, breaks down the trust ratings of 10 different media platform among North American consumers.
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