All Pinterest users can now play and pause GIFs within pinboards, a feature previously unavailable.
When users come across a GIF within Pinterest, it will now show a small "play" button in the lower lefthand corner where users can start and pause the GIF.
SEE ALSO: 25 Sad GIFs to Express the Depth of Your Despair
This is the same feature that Pinterest has been testing with select users, as reported earlier this week by Mashable. It will be available to all web users, including international users, beginning Thursday, according to a company spokesperson.

Pinterest users are able to play and pause GIFs through the platform, a feature previously unavailable.
Image: Pinterest
Pinterest says that there are "tens of millions" of GIFs already pinned within the platform. Until Thursday, those GIFs were visible only as still images. Users were required to click on the accompanying link to view the GIF outside of Pinterest.
"The well-timed GIF may be the greatest thing to have happened to the internet since emoticons, and lots of people have said they’d love to see playable GIFs on Pinterest," the company wrote in its blog. "Starting today, we support GIFs in all their animated glory!"
A spokesperson confirmed that GIFs will be coming to mobile "soon," but no timetable has been established.
Have something to add to this story? Share it in the comments.