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Groupon Debuts First U.S. Commercial Since Infamous 2011 Super Bowl Ad

Groupon will run a new commercial next week that will be the company's first TV ad campaign in the U.S. since it put out a widely panned Super Bowl ad in 2011.

The ad, which was posted to YouTube early Thursday, will air on network and cable TV in six cities, including San Francisco, Detroit and Buffalo, N.Y. It is scheduled to run for seven weeks, starting on April 7, though a rep said the company is open to expanding on this particular ad.

See also: Groupon CEO: 'Our Best Days Are By Far Ahead of Us'

In the controversial 2011 commercial, actor Timothy Hutton talks about turmoil in Tibet before abruptly shifting to a pitch for a Groupon deal on Tibetan food. Following the fallout, Groupon opted not to place TV ads in the U.S., though it did air commercials in the UK and India.

By comparison, the new commercial is fairly straightforward and harmless. The goal is to reintroduce consumers to the new Groupon, which is more of a destination for consumers to search for deals and products, rather than just being a service that e-mails deals each day.

"We’re a very different company than we were in 2011, and this is a great way for us to deliver the message that Groupon has evolved from a daily deal website into a searchable e-commerce marketplace with more than 140,000 deals accessible online and via mobile devices," Nicholas Halliwell, a Groupon spokesperson, told Mashable in a statement.

Groupon announced in its last earnings report that it plans to spend an additional $25 million on marketing for its online marketplace efforts. Groupon had previously focused resources on affiliate marketing, SEO and some display ads.

Victors & Spoils, a crowdsourcing ad agency, was the strategic consultant for the new commercial. Crispin Porter + Bogusky, the agency behind the 2011 ad, was not involved.

Here is the Super Bowl commercial from 2011, in case you want to refresh your memory:

সোর্স: http://mashable.com

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