From the director of the viral Dove experiment comes a new ad from Unilever that aims to change the way you view the world for your future children.
To celebrate Universal Children's Day on Wednesday, the clip highlights the emotions related to raising a child in today's environment and the responsibility that comes with making it sustainable for the future. It follows several real-life pregnant couples as they share their anxieties about becoming new parents, before showing a video about how upcoming generations will actually be in better hands than they are now, thanks to advancements in technology.
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Future children will have cleaner water and healthier hearts than any present living person. And by the time your children have kids, they will have a better chance of meeting their great grandchildren than we ever did.
"Breathe calmly — bring your children into this world; there has never been a better time to create a brighter future for everyone on the planet and for those yet to come," the video's voiceover says.
Marc Mathieu, SVP of Marketing at Unilever, told Mashable the video is a part of the company's effort to bring attention to its new Unilever Project Sunlight, an organization that motivates the public to live sustainably and highlights social mission stories.
"There are only a few moments in a person's life where they stop and really think about the future," he said. "Having a baby is one of those moments. We wanted to create a piece that shows how people can open up emotionally to change the way they live."
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